The answer to this one is in the first episode of my vlog, but to save you the trouble of watching I'll paraphrase here: I really like cheese. Many years ago, before I went into video professionally, I worked on a short film which I wrote, directed, composed the music, etc. Rather than have the end credits entirely made of Steve Clear, I opted for a series of cheese-based pseudonyms. Amongst Cameron Behr, Gordon Zola and Wesley Dale, the one that really stood out to me was Lester Rouge (a pun on Red Leicester). When I set up my own business in 2014, the only name that sprung to mind was Lester Rouge Productions.